Juicy campaign imagery, showing the lingerie product.
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ZIA Lingerie is all about making women feel incredible every day. Why save feeling incredible for a special occasion when you could feel that way every day? ZIA wants women to discover what makes them feel amazing, to ignite their confidence and make them shine from within. ‘Nothing is more beautiful than a confident woman’.

Women should celebrate their natural bodies and Emily Holt‘s campaign aims to sell lingerie that excites and intrigues, while also fitting perfectly and being comfortable to wear. At ZIA, you wear lingerie to make yourself feel confident and celebrate your body. Everybody is perfect, everybody is unique, and everybody is incredible in their own way. Celebrate your skin, your scars, your bumps and lumps – this is what makes you, you!

All ZIA products have been carefully considered, taking the steps to be as sustainable as possible. All fabrics are either offcuts that would have gone to landfill, fibres from recycled fabrics, or eco fibres. In addition, all ZIA packaging is 100% recyclable or compostable, so it will not leave a lasting negative impact on the planet.