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Sheffield Hallam University
Art & Design Degree Show 2021

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Georgia L Berry

Georgia L Berry

During her BA Fashion Management and Communication degree, Georgia has taken on key roles within group projects in collaboration with John Lewis and Syd & Mallory, as project manager and brand strategist respectively, to lead the groups towards a highly successful outcome. She also worked on a live brief in collaboration with Unique Style Platform, creating a trend forecasting document and creative response to the ideas explored.

Her love of personal expression and her ethically conscious values drive everything she does. Practicing sustainability is a huge passion of hers, as outlined within her final year dissertation entitled ‘How does the rise of discount fast fashion impact the industry’s environmental footprint?’ Having been brought up in a business-driven family, Berry is no stranger to the roles of creating a successful brand, something which she focussed on during her final major project. This has allowed her to develop a critical mind and made her aware of strategic costing, branding, and marketing practices.

Berry is a talented, hard-working young professional. Her excellent organisational skills allow her to work in a methodical, effective way and her creative style is traditional yet relevant. Moving forward, she hopes to gain experience within the marketing and PR industries.