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Sheffield Hallam University
Degree Show 2020

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Ricky Blair
Social Improvement Toolkit
Ricky Blair has used critical design to create conversations around social connection.
Ricky Blair
Social Improvement Toolkit

Have you avoided eye contact in a long corridor? Forgot about Secret Santa or a leaving card?

Struggle to know what to say in lifts? Do you hide your true emotions at work?

Professional ethics and office conditions can lead to poor social interaction between workers. Ricky Blair has used critical design to create conversations around social connection.

These conversations are guided by the designed objects and presentation media. The conversations are centred around the critique of each concept through posters and question cards. Specially designed objects invite viewers to consider an action or behaviour by presenting the situation to them in a different light, altered by the designed objects. The conversations arise will provide an opportunity for workers to reflect on their actions and change their behaviour.

Blair spends a short time at the start of everyday creating concepts to develop his creativity. His aim is to generate a large volume of ideas to all of the problems he tackles. He uses play creatively to affect social impact, with humour and simplified presentation methods, he aims to engage the viewer and cause an emotional reaction.

“ Whether it is for office spaces, schools or homes, the design projects that I have completed lead me to believe collective experiences can transform our relationship with our environments and those around us”.

Ricky Blair has used critical design to create conversations around social connection.
Angled Mirrors
Poster, 297x420mm
Ricky Blair has used critical design to create conversations around social connection.
Conversation Attenuation
Poster, 297x420mm
Ricky Blair has used critical design to create conversations around social connection.
Tear Glass
Poster, 297x210mm
Ricky Blair has used critical design to create conversations around social connection.
Social Contact Barrier
Poster, Context view
Ricky Blair has used critical design to create conversations around social connection.
Door Holder
Posters, 7 x 297x210mm
Ricky Blair has used critical design to create conversations around social connection.
Social Improvement Toolkit
Card Graphics, 4 x 89x64mm
Ricky Blair has used critical design to create conversations around social connection.
Social Improvement Toolkit:
Card Pack, 91x66x54mm
Ricky Blair has used critical design to create conversations around social connection.
Social Improvement Toolkit:
Workshop Delivery
Ricky Blair has used critical design to create conversations around social connection.
Challenging Concepts- RICKY BLAIR
Intial sketches
Ricky Blair has used critical design to create conversations around social connection.
Challenging Concepts
Prototype Testing