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Sheffield Hallam University
Art and Design Graduate Showcase

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Khozana Omar
Retail Window Displays
Illustration by Khozana Omar
Khozana Omar
Retail Window Displays

Khozana Omar has incorporated illustration into retail window displays for her graduate project. Omar created everything, from the outfits in the window, to the backdrops, to the illustration of the model wearing the outfits, and mocked them up digitally on to the store window. She analysed different fashion trends and seasons and themed the windows accordingly, choosing bright and contrasting colours and shapes as that is usually synonymous with dynamic movement, for sportswear. Other trends included ‘Punk’ for Winter, ‘70s’ for Summer, ‘Denim’ for Spring, and ‘80s’ for Autumn.

Omar’s practice is inspired by her love for fashion illustration, her upbringing as a British Arab Muslim, and her interests in people, culture, and social issues. She advocates for wider representation in the arts:

“I want to empower and encourage women of colour to be louder, more confident, to be seen and heard in spaces they usually aren’t. As an Arab Muslim woman, I don’t see a lot of women who look like me in the mainstream, and I want to change that and normalise and depoliticize it.”

Illustration by Khozana Omar
Happy New You
Editorial illustration for a New Scientist article - mixed media, 2019
Illustration by Khozana Omar
Happy New You
Illustration by Khozana Omar
Candle Packaging – KHOZANA OMAR
Packaging for a summer range of candles at Oliver Bonas, in collaboration with Fedrigoni papers- mixed media, 2020
Illustration by Khozana Omar
Henna
Women’s health and lifestyle magazine, created as part of a research project looking into the use of henna in childbirth practices in the MENA & South Asia region. Mixed media with printed illustrations on silk 90 gsm paper, 2020
Illustration by Khozana Omar
Perspex Window – 1970s
Retail window display, acrylic paint on 2mm Perspex
Illustration by Khozana Omar
Punk
Winter retail window illustration, mixed media, 2020
Illustration by Khozana Omar
Queen is Dead
Editorial illustrations responding to a rolling news narrative. Concertina, mixed media illustrations printed on card, 2019
Illustration by Khozana Omar
Together We Thrive
HSBC D&AD brief to create airport jet bridge illustrations- Mixed media, 2020
Illustration by Khozana Omar
Together We Thrive
Illustration by Khozana Omar
World Bird Migration day- Editorial – KHOZANA OMAR
Editorial illustration, mixed media, 2019