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Sheffield Hallam University
Art & Design Degree Show 2021

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Amy Smith
ANAGLYPH & V-PPAREL
Amy Smith
ANAGLYPH & V-PPAREL

ANAGLYPH for Spring/ Summer 2022 is an eye-opening trend created to encourage the consumer to widen their acceptance of the next digital movement. Exploring the personal and environmental benefits of the rise in digital fashion, ANAGLYPH inspires the consumer to develop their digital awareness, digital identity and educates them on how the digital evolution will benefit their lives. This futuristic perspective aims to utilise fashion and technology to promote a vibrant and fast-paced lifestyle that prepares the consumer for the future of fashion. ANAGLYPH believes digital fashion is infinite, when human life no longer exists digital fashion will be here forever, making this eye-opening and fast-paced trend limitless.

V-PPAREL, the brand, was created by Amy Smith in response to the themes researched within ANAGLYPH, it was ultimately created to make digital fashion accessible for the consumer.

“We are the world’s first digital fashion hub. We are an innovative centre for all things digital fashion. We thrive on creating a home for digital fashion in order to provide an easily accessible platform for our consumer to buy, learn and inspire their own Digi-stainable future.”

This project was inspired by the research into Smith’s dissertation “What impact will digital fashion have on Generation Z?” The dissertation concluded three main things: the consumer didn’t know enough about digital fashion; they didn’t know where to buy it from and they didn’t know why they should be doing it. These three elements inspired the curation of V-PPAREL, in order to create a brand that the consumer can trust.

Alongside inspiration from Smith’s dissertation, V-PPAREL is ultimately inspired by the waste created by the physical fashion industry, believing sustainability initiatives will not create a sustainable industry and as long as we are making physical clothing, we will be harming our planet to exhaustion. Digital fashion is the only solution.

To see Smith’s portfolio, you can visit here.

V-PPAREL Branding, 23-06
V-PPAREL Branding, 23-06
APP DESIGN 23-06
V-PPAREL RECORDING