Due to the Covid-19 pandemic, the population has been forced to entertain themselves indoors throughout long isolation periods. From her research, Luca Testa discovered that lockdowns increased media consumption more than ever before. Film franchises can accumulate large or cult followings, making merch, collectables, and film posters sought after for collections. This project focused on alternative posters with unique designs, to allow fans to appreciate the films they love in a new way.
Testa decided to create alternative movie posters for films she enjoyed watching during the 2020 lockdown. She chose to illustrate Parasite (2019), Hereditary (2018) and Arrival (2016). To get an extensive understanding of each film, Testa produced an abundance of visual development work, including character studies, and then created her final poster designs.