Film franchises can accumulate large followings, meaning merchandise, collectables, and film posters are often sought after by collectors and avid film fans. With this in mind, Luca Testa’s project focused on creating alternative posters with unique designs, to allow fans to appreciate the films they love in a new way. 

Testa’s research showed the increase in media consumption during the first Covid-19 lockdown, with individuals watching more films than ever before in efforts to entertain themselves indoors throughout the long isolation periods. 

Testa decided to create alternative movie posters for films she enjoyed watching during the 2020 lockdown. She chose to illustrate the films Parasite (2019), Hereditary (2018) and Arrival (2016).