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Sheffield Hallam University
Degree Show 2020

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Tejaswini Pednekar
Rice, Spice and Everything Nice!
Rice, Spice and EverythingNice! by Tejaswini Pednekar
Tejaswini Pednekar
Rice, Spice and Everything Nice!

Tejaswini Pednekar has created a publication, Rice, Spice and Everything Nice!, promoting and explaining ten uncommon (in the West) Asian – mainly oriental – vegetables. The publication explains the history behind each vegetable, the best storage for it, what it tastes like, its health benefits and a simple recipe on how to cook it. The publication offered the chance for Pednekar to extend her skills

“I explored publication design along with layout and editorial design during this project and I was also able to learn a lot about food styling and photography. The colour scheme used in the publication matches the spices used in the recipe – yellow for turmeric, brown for garam masala, the red for paprika and so on. I have kept the actual ingredient and recipe pages minimal when it comes to colour so as not to divert the attention from the photography.”

Pednekar enjoys working across all areas of graphic design, including photography, illustration and web design. She has a particular interest in advertising and visual brand identity, an interest she explored in a project aimed at helping children learn about – and solve – environmental issues.

Publication by Tejaswini Pednekar
Rice, Spice and Everything Nice!
Page spread
Personal brand by Tejaswini Pednekar
Brand Identity
"The brand identity and logo for a fellow university student who specialised in media. I created a logo as part of her brand identity and used it as part of a business card. I worked the media theme into the logo."
Study Guide by Tejaswini Pednekar
Study Guide
A step-by-step, pocket-sized study guide aimed at improving students’ study techniques.
Study Guide by Tejaswini Pednekar
Study Guide
Posters
Chocolate brand by Tejaswini Pednekar
‘Les Fèves De Cacao’
Packaging design for a trio of chocolate bar flavours for a chocolate brand, ‘Les Fèves De Cacao’ created by Pednekar, using ethically grown and sourced cocoa beans, and naturally occurring cocoa butter rather than palm oil. to help the environment.
Chocolate brand by Tejaswini Pednekar
‘Les Fèves De Cacao’
Logo
Chocolate brand by Tejaswini Pednekar
‘Les Fèves De Cacao’
Billboards
Florasation brand by Tejaswini Pednekar
Florasation
Marketing materials
Florasation brand by Tejaswini Pednekar
Florasation
Brand guidelines for an environmental company. Florasation teaches childrento reduce their carbon footprint. The brand name ‘Florasation’ comes from the words 'flora' and 'conversation'.
Book cover by Tejaswini Pednekar
A Short History of Nearly Everything
Book cover