‘Summer Haze’ is a short film about Mountain Biking created by Ben Dransfield. The characters ride around the Sheffield area, to showcase the people, the culture, and the city. Filmed over the course of the 2020 Covid-19 lockdown, this work highlights the spirit and drive of the local scene. The film begins at the height of summer and continues until the leaves turn brown and summer becomes a hazy memory. ‘Summer Haze’ contains various riders and segments filmed to remind the world that, despite the unfortunate circumstances of recent times, we can still enjoy our time in the outdoors. As well as handling the filming, photography and animation on the project, Dransfield also created a logo, advertising campaign and film poster (as seen above).
Dransfield also presents some of his other works, including clothing designs for his brand ‘Kick Rocks Creations’ and a design for his ‘Beer O’clock’ project. Here, he used local Sheffield breweries that exist in the peak district as inspirations for his beer can designs.