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Sheffield Hallam University
Art & Design Graduate Showcase

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Kash Hothiyakumar
The Impacts of Social Media and Body Image Dissatisfaction Faced by Malaysian Women
Kash Hothiyakumar
The Impacts of Social Media and Body Image Dissatisfaction Faced by Malaysian Women

“How to enlighten and empower Malaysian Women about the issue of body image dissatisfaction? What are the current programs available to tackle the issues of body shaming in Malaysia? What are the perspectives of body-image dissatisfaction among Malaysian Women?”

 

Over recent years, social media and the internet have have drastically altered the perception of beauty standards and lifestyle choices among Malaysians. Kash Hothiyakumar’s research has examined the connection between extensive usage of social media and perception of body image among Malaysian women. Inspired by the Body Image Movement established by Tarynn Brumfitt in 2012 the project aims to encourage Malaysian women to embrace and shift the way they think about themselves and their bodies. Informed by case studies and interviews conducted among 55 respondents between ages of 18 to 60 years old in Klang Valley, Malaysia, Hothiyakumar has created a creative response to the data which also aims to encourage Malaysian women to shift the way they think about themselves and their bodies.

Drawing
Drawing
Drawing
T-Shirt
Poster
Handkerchief/hand towel
Tote bags
Embroidery design
Packaging