Within Eleanor Clarke’s dissertation findings looking into authenticity on social media, key insights transpired that social media could cause mental health issues among the younger generation. It was highlighted that in 2009 suicides for young girls aged between 10 – 14 years rose by 151%. Coincidentally, at this time, social media was introduced to mobile phones (The Social Dilemma, 2020). Therefore, it can be suggested that social media has had a damaging impact on Generation Z. Warpd has subsequently been derived to respond to this specific consumer need as there is an opportunity to deliver a brand that exposes the issues on social platforms to entertain and make the consumer feel good. This will subconsciously provide consumers health gratification, thus aiding them to feel better about themselves through the support of Warpd community.
Warpd is a magazine brand and app community that looks into issues causing mental health triggers among young adults and teenagers; offering them an escape from social platforms, but a way to be entertained and educated through a comedic tone of voice. The magazine’s business plan has incorporated a combination of research-driven advice and comedy to enable Generation Z to be educated without it feeling morbid or boring. As technology is a great tool for capturing consumer attention, the magazine will utilise AR to create interactive pages which will bring the photography to life. Warpd will also deliver QR codes throughout to create an overall exciting experience when reading the publication. Warpd has successfully infiltrated the hybrid markets of mental health and well-being to provide a solution to the difficulties identified within the problems section.