Social media can be great channels to use to find readers – but they can also be a huge ‘time suck’ and feel daunting to use. In this masterclass, marketing expert and author Anna Caig will suggest ways you can put together a marketing strategy that works for you. She’ll draw on her career of over 20 years working in marketing and communications, as well as her personal experiences of connecting with readers for her novel, The Wise Witch of Orkney, talking honestly about what worked for her.

Anna Caig is the author of the historical novel The Wise Witch of Orkney. She started her training business to help writers build their brands and reach more readers and now works with traditionally published, indie, and self-published writers, as well as helping creatives in any discipline find a wider audience.