BA Fashion Management & Communication, Final Year students have collaborated with contemporary fashion brand Weekday, to create a multi-faceted fashion showcase at the Weekday, Sheffield store. The fast paced, five week live project included  curation and production of a runway show, experiential installations, styling workshops, window display, photography and concept film, branding and promotion, and the creative marketing of the event, which were all supported by regular interaction from the Weekday team. The sold-out event was fresh and diversifying in its artistic approach and received credible feedback from Weekday – ‘The collaboration was an exciting and invaluable experience for everyone involved. The time, effort and hard work that the students put into the project was immeasurable and this was reflected in the highly successful impact of the event.’