“I am most inspired by anthropology, and I’m passionate about pushing the envelope of language and legibility in the spirit of our centuries-old master craftsmen in the MENA region; craftsmen whose innovation and experimentation were hinged on the duality, not the separation of, the arts and sciences.
A natural-born illustrator with an academic background in product design and fine art. University qualifications with honours in Design and Art Direction, and professional experience in type design have all contributed to the visual language of my work.
Immediately after graduating in 2008, I was invited to spend eighteen months working with two of the world’s leading typographers, Bruno Maag and his team at the Dalton Maag head office in London and the font technicians at FontShop International in Berlin, alongside consultation with Erik Spiekermann.
In 2009, I began work with the Palestine Festival of Literature. I was Art Director of PalFest for eight of its ten-year run. During that time we were supported by iconic patrons like Phillip Pullman and Emma Thompson and the late Chinua Achebe. We hosted 202 world-renowned artists and authors to run university workshops and readings in centuries-old palaces and millennia-old walled cities across historic Palestine. In 2017, on our tenth anniversary, we were awarded the Hay Medal for Festivals and my designs were included in UNESCO’s Memory of the World Program.
In the five years since, I have launched my own practise and worked with a broad spectrum of clients: Audi, Arts Council England, Bloomsbury Publishing, Foreign Policy Magazine, Hermès, The Museum of Islamic Art and the Qatar Museum’s Authority, The Royal London Borough of South Kensington & Chelsea and the Victoria and Albert Museum, among others.”