Elisa Hurley is a graphic designer, aspiring to use design to enhance and challenge people’s behaviour in the commercial industry. Hurley’s work on commercially influenced projects resulted in her interest in this subject area, in which she utilises the power of graphic design to visually communicate to an audience. Hurley notes: “My experience on the graphic design course at SHU has allowed me to evolve as a person, and develop into the designer that I am proud to be today.”, as well as clarifying the direction she wishes to take in her future career.