During his time at Sheffield Hallam Izaak Picton-Falk has become particularly interested in New Product Development focusing on Issue Driven design. Using problem-solving as a catalyst for his creativity Picton-Falk adopts critical thinking strategies to ensure innovative and viable responses. To continue his career, Picton-Falk is looking to further expand his knowledge and understanding of industrial design, looking to work within a design consultancy or research group that aims to explore and address underserved issues within social and environmental contexts.