Joanna Zhu is a highly creative BA (Hons) Fashion Management & Communication student at Sheffield Hallam University. She believes that, as a hardworking student who can meet deadlines and create high-quality work, she will be able to put her skills to good use after graduation. Zhu has her own site, where she publishes on a weekly basis, whether it’s product reviews or just talking about my personal style. Throughout her BA Fashion Management & Communication studies, she has developed a solid understanding of branding and concepts, as seen by her recent final thesis on-trend evolution and sub-cultures across time.