Chi You draws inspiration from observing life and his hometown’s rich culture. His aim is to connect the past with the present through exploration of tradition and his inner world. Reflecting on the emotional values of today’s youth, You’s Neo-Chinese collection blends traditional cultural elements with modern fashion. His designs are inspired by oceanic and island motifs, with a particular focus on the Sea Goddess Mazu, a symbol of freedom. Referencing traditional art, he utilizes Chinese indigo dyeing for sustainability. His work merges cultural heritage with contemporary design, expressing both personal identity and modern relevance.