Jessica Hesketh’s work is rooted in a personal frustration with the constant noise of advertising, the pressure to perform online, and the way technology has crept into every part of life. FEED became her way of making sense of this, turning anxiety and overstimulation into something visual and confrontational. Hesketh says: ‘I’m drawn to glitch aesthetics, bold text, and layering because that’s how the world feels to me: messy, loud, and demanding.’ She wants her work to feel familiar but unsettling, like something you’ve seen a hundred times but never really looked at. It’s about confronting what we’ve learned to ignore.