Liu Xinyi’s long-term goal is to blend branding design and illustration. She believes that brand design will continue to play a significant part in the future business climate, while illustration will be a powerful tool for brand communication as an expressive and creative art form.
She aspires to develop a distinct visual identity for organisations and brands by merging brand design with drawing. She’ll employ the creativity and imagination of illustration to inject a dynamic and engaging visual element into the brand, whether in brand identity, advertising, product packaging, or digital media.
To remain competitive in the industry, Liu will continue to learn and explore new design trends and technological tools.