Tianyi Sha aims to question male audiences by concretising the male gaze as a female body image that conforms to male fantasies.

Do you like this?
Where do your eyes stop?
Why are you watching?

The three questions directly question the rationality of the male gaze, asking a male audience whether their gaze is too focused on women’s sexual characteristics at the expense of women’s own personal value, finally generating a rhetorical question: what if the wearer is you?

The male gaze is a term used to describe the way society views women through male expectations. Is a stereotype that objectifies women. This phenomenon exists in both historical and modern media. The male gaze permeates every aspect of life, shaping perception, whether people realise it or not. This stereotype is deeply rooted in cognition and most people (not just men) are affected by this phenomenon.

Whether from the point of view of objective facts or subjective cognition, the male gaze is a constraint on the display of female energy, unconsciously forming a net in society, forcing women to meet stereotypical images and roles in terms of aesthetic and social values.