Adam Gurney’s project aims to serve as a tactile means to discover new music, encouraging the audience to broaden their horizons and reconsider their perceptions of what funk and disco are. Gurney’s package contains a vinyl record sleeve for a funk and disco compilation. The compilation showcases artists from different corners of the globe, providing value to those already engaged with this style of music, and a broad introduction for those new to funk and disco. Housed within the sleeve are inserts that contain information on the included artists and show where in the world they are from.
Visually, Gurney wanted to reference imagery associated with 70s and 80s funk and disco, without veering into pastiche or parody. A disco dance floor appears on the front and back covers, albeit depicted in a minimalist fashion. The simple blue-on-white colour scheme is something of an antithesis to the explosion of colour that can be found on many disco album covers of the period. He was interested in distilling visual cues of this era and giving them a contemporary design treatment.
The Earth character illustration reflects the global nature of the compilation, whilst the “BOOGIE” type conveys the sense of movement associated with the music.