Indivisual Clothing is a clothing company founded by Scott Martin, a project which he developed during his time at university. The project focuses on designing Graphic Tees and caters for an audience who typically prefer wearing oversized clothing. The target demographic includes avid gym enthusiasts, as oversized tees are used as pump covers during workouts. However, the brands appeal extends beyond this audience, as Graphic Tees have seen a resurgence within the latest fashion trends.
The concept is inspired by non-permanent tattoos, as these designs are interchangeable when applied to t-shirts, rather than on the skin permanently. The designs have been made into a limited number of small collections, with developments seeing a more pronounced graphic element, further enhancing the imagery and progression of the project.