Millions of people in the UK have illnesses that leave them in need of caregivers, to assist them in daily living. This care is often uncompensated and doled out generously by loving family members. This care can also carry with it a huge emotional toll.

As no one is caring for the caregiver, Ross Coleman designed a brand for a charity that aims to raise awareness for their health. The logo is a circle with a smaller circle to resemble a piece missing from the shape, which is to reflect on how caregiving takes a piece of yourself away. The main idea is that the pop-up shop can be posted in locations where many pedestrians walk, such as town centres and malls. Using promotional posters, with the incentive of free cake, people would come and receive a leaflet informing them about caregivers’ health and providing resources to help them.