This project, by Emily Parker, was a client brief set by clothing company Forbidden Sound. They wanted her to create a unique packaging design for their delivery parcels, to make their customers feel special. Her solution was to create packaging designs on the inside and leave them completely plain on the outside, to help prevent both theft and unhappy customers.
Parker experimented with mark making and paints, to create various expressive and energetic design outcomes. She wanted to display these on the inner sides of the packaging, because she wanted the user to open the packaging and be surprised by the amount of energy and character coming from the design.
When developing this idea further, Parker amended the designs to fit in with Forbidden Sounds brand colours, resulting in five packaging outcomes, meaning that users would undergo different experiences when opening the products.
Parker tested the outcomes on a group of people, to gain further insights into how people interacted with the packaging, how it made them feel, and whether they felt the packaging was memorable. One responder said, “The design is exciting and interesting. It’s not a packaging design I’ve ever seen before. It would definitely be a brand I would remember. It’s interesting knowing that they are all different, I would want to buy more clothing just to see the different packaging”.
Assembling physical outcomes as part of her design process, allows Parker to understand her packaging better, and how this enriches the user experience. The packaging has since received many praises from peers, tutors, and especially the client, because the outcomes met their aims perfectly. She has shown a high level of maturity and professionalism when approaching all her projects whilst also progressively enhancing her organisation, research, and experimental skills.