For this project, Olivia Creighton took inspiration from Dahvi Waller’s Mrs America series. She was influenced by the political fight of the era, and the struggle for women’s rights in recent years. She found that some women campaigned to remain housewives and romanticised the mundane monotony of everyday life. In her research, Creighton saw the dark realities of life for young women. For example, in 1950’s advertising, there is a heavy focus on the expectations and responsibilities thrust upon women, like household chores.
This collection is a juxtaposition of hard and soft, using feminine colours, fabrics and prints combined with thick latex material and bold shapes. The designs detail different aspects of female life, showing all the roles one woman is often expected to fill: the mother, the cleaner, the cook and the wife. It is a narrative of family life, love and desire, contrasted with an underlying tale of horror, enslavement and eerie relentlessness. “American women are suddenly waking up and realising that their perfect Stepford wives’ life, isn’t as perfect as it may have once seemed…”