“How does hand painted type express individual trucker’s public image?”

Shreya Hebli has created a series of zines and other print material, celebrating the Truck Art of India. In a land where there are 22 major languages, different cultures, traditions and beliefs, trucks are specially curated accordingly: a mixture of both words and symbols are carefully hand-painted on the trucks in India. For Hebli, India’s trucks are moving canvasses, with complex meanings

“one who speaks or understands the language may ‘know’ what it means but any translation of the word fails to accurately capture its full sense”.

Hebli has designed a typeface that is inspired by the hand painted type seen on the surfaces of the trucks: bright, bold, and colourful. She has used this to create richly illustrated print – calendars, stickers, and printed typographic zines.