This project by Ines de Cueto has argued for the importance of considering a wide range of users in packaging design with a view to attaining consumer satisfaction. Referring to the views of Essentra Packaging (2018), the more accessible the packaging, the more autonomy consumers will have. It is a social commitment, which aims to allow users to access the products they need safely, comfortably and satisfactorily – regardless of the age, cultural level or physical-cognitive abilities of our target user group.
To that end, the final purpose of this project is to create an oatmeal container that is easily accessible to as many people as possible; reducing frustration, and difficulty and improving the consumption experience. Opening, usability, weight and closure are all considered when designing this new inclusive packaging, which follows a specific inclusive design methodology.
However, the development of a practical, physical solution to a cost sensitive product has been borne in mind – if the aspiration is to create a solid and realistic packaging product. All this is accompanied by strong visual and graphic design elements which provide that visual ‘accessibility’ as well. To further support this, more background academic reading has been done around supply chains, manufacturing processes, and the cost eroded/ accidental exclusion associated with essential goods, naturally.