Black Girl Gamers is a collective of over 7,000 black women that enjoy gaming and want to make a change in the space. The challenge that they set as part of a D&AD brief was to create a new identity that struck a balance between representing them as a business and the quirky fun side of the brand.

Louis Bates chose the new typeface to represent the brand. This was VTC Spike by type designer Tre Seals, who is a black typographer so tying this into the brand worked really well. The drop shadow introduced into the brand makes the identity more dynamic as it can be extended and have its direction changed to produce some unique outcomes.