TiffanyLand is a fictional collaboration between two juxtaposing brands; Poundland and Tiffany&Co. Using curated copy-writing, art direction and product-photo manipulation to explore branding-power when attributing value and demand to otherwise worthless objects.
The product focus was on upselling mundane objects – inspired by Tiffany&Co’s ‘Everyday Objects’ collection. This edit included a silver tin-can sporting a price tag of £1000, and more importantly being a sell-out product. The luxury consumer associates value and consequently desire with literally any objects that have been graced with the tiffany-touch – even if that desire was not there previously. This is a game of supply and demand.
The product selection featured is from the Poundland range, honing in on using hair-ties and clothes pegs as the main items. From this, based off of century-old branding, Charlotte utilised the iconic Tiffany blue-hue as a marketing stepping-stone to elevate the desire of Poundland products to a higher-paying consumer. Even the blue coating on the pegs was finished using Poundland nail varnish.
The output emulated luxury from the centralised typesetting, to contrasting black and white imagery, to carefully curated photo perspective. Sourcing inspiration from the luxurious Tiffany&Co catalogues, Charlotte devised a series of design collateral that could seamlessly exist alongside the current Tiffany marketing.