Lucy Denning’s “Carbon” project explores the climate crisis, taking influence from the rise of carbon in the atmosphere. Denning’s research influenced a typeface design, which was then broadened into a typographic campaign. The experimental typeface is inspired by particle matter and the imperfections this creates. With it being on the cusp of illegibility, it represents how our carbon footprint is hidden in everyday scenarios, for example when sending an email, we can’t see the carbon it produces. Denning’s aim is to have the climate at the forefront of everyone’s minds, so that together we can tackle climate change and provide a better future. The tagline for the campaign is “change as people, change the world”, because it is going to take every part of our society to work together, to improve on the carbon levels that are causing global warming.