Megan Carpenter’s “Devil’s in the Detail” project looks at the transparency in the workings of the fast fashion industry. Carpenter’s work uses research and type in the format of a clothing tag, to display the 6 steps that need to be taken in order to make the fast fashion industry more sustainable.
The logo and name refer to the filter we seem to place over the consumption of fast fashion, and how we often ignore the unethical practices within the industry. However, the points provided in the content are also not primarily consumer targeted, and look towards the things corporations can be doing too, as this issue cannot be solely solved by consumer behaviour.
It’s placement sits alongside the price tags on fast fashion items, forcing people to take notice and hopefully, to take action.