Project
Graphic Design
Project
Doritos X PS5
Full display set up with seating and TV stand
Doritos X PS5
Final POS Display, 3D Model, 36.12 x 27.09 cm, 2022
Full display set up with seating and TV stand
Doritos X PS5
Final POS Display, 3D Model, 36.12 x 27.09 cm, 2022
Theatre display concept model
Doritos X PS5
Theatre Display Concept 1, 22.98 x 16.05 cm, 2022
Theatre display concept model
Doritos X PS5
Theatre Display Concept 2, 22.98 x 16.05 cm, 2022
POS display model
Doritos X PS5
Doritos Branded FSDU, POS Display, 17.75 x 22.98 cm, 2022
Doritos X PS5
Tesco Guidelines FSDU, POS Display, 17.75 x 22.98 cm, 2022
Doritos X PS5

Caitlin Standley produced designs for a live brief, set by Smurfit Kappa surrounding point of sale (POS) displays. Standley’s project started with the introduction of cutter guides and brand guidelines, before being given more creative freedom for a theatre display piece. The final piece is a display which creates a live immersive experience inside a store, where shoppers would be invited to interact by a campaign representative. They would sit on cardboard furniture which double as product displays and be able to play on a real PS5. There would also be lots of photo opportunities encouraged, in order to create a social presence for the campaign.

Caitlin Standley produced designs for a live brief, set by Smurfit Kappa surrounding point of sale (POS) displays. Standley’s project started with the introduction of cutter guides and brand guidelines, before being given more creative freedom for a theatre display piece. The final piece is a display which creates a live immersive experience inside a store, where shoppers would be invited to interact by a campaign representative. They would sit on cardboard furniture which double as product displays and be able to play on a real PS5. There would also be lots of photo opportunities encouraged, in order to create a social presence for the campaign.