Caitlin Standley produced designs for a live brief, set by Smurfit Kappa surrounding point of sale (POS) displays. Standley’s project started with the introduction of cutter guides and brand guidelines, before being given more creative freedom for a theatre display piece. The final piece is a display which creates a live immersive experience inside a store, where shoppers would be invited to interact by a campaign representative. They would sit on cardboard furniture which double as product displays and be able to play on a real PS5. There would also be lots of photo opportunities encouraged, in order to create a social presence for the campaign.