Since the first Formula One (F1) race at Silverstone in 1950, teams and their drivers battle and risk their lives for the championship title. Whether they pay their way or possess innate talent, this sport is reserved for the brave and confident. Fiona Ferguson’s collection reflects the grace, skills and styles that elevate drivers to icon status.
Primary research involved taking photos of race teams and their drivers. Ferguson connected with Arden Motorsport and spent several test days with the team, taking photos and learning more about the team’s ethics and motivations. It is important to note that Arden Motorsport does not sponsor or endorse this project; they simply granted permission for the researcher to observe the team.
Secondary research involved F1 photographs from the 1970s, studies of the male form and examining past garments. This project specifically focused on the work of Rainer W. Schlegelmilch, a renowned motorsports photographer who dedicated his career to capturing the essence of F1 from the 1960s to 1980s.
The collection’s target audience is men aged 18-30 who have a connection to motorsport and seek to incorporate their passion into their personal style. The collection’s aesthetic aligns with street style, skater culture and vintage motorsports.
To meet the project’s research objectives, the researcher spent time with the Arden race team to take photos reminiscent of past photographers, using digital and film cameras.
Catering to autumn/winter styles, the collection consists of four completed 3D looks which utilise thick, heavy materials and layered garments. It prioritises environmentally friendly fabrics. Accompanying the collection is a technical journal, portfolio, photoshoot and diffusion line.