George Beckett‘s project was created to show the public that skating is an Olympic sport, not a crime. It was created as a collaboration with the brand HOPKING because they sponsor the UK’s number 1 ranked male skater and team GB skater Alex Decunha. Beckett was influenced by the old Thrasher magazine style, of having a black and white style photo behind the text, and a logo over the top. “Skateboarding is a sport” uses the five-letter word sport to match the five Olympic rings, with each letter the same as each colour of the rings.