Livia Clayton’s project is a social media campaign, for Walkers, all about mental health. As a brand that “gets Brits”, Clayton wanted the Walkers campaign to come across relatable and humble, in order to inspire more people to open up and break the all too common, “I’m fine” autopilot response. As a means to normalise that it is fine, not to be fine, Clayton chose to demonstrate to the public that even Walkers have bad production days, shown through the deliberate design of crisp bags with obvious print and packaging faults. This project aims to show that it is fine, not to be fine, through the idea that, even when Walkers have off days, they are choosing not to hide it anymore. The text, alongside the images of the bags, make references to mental health symptoms, and by prompting how they are feeling, this intends to encourage the public to share their feelings, and to make it easier for people to speak up.