Project
Graphic Design
Undergraduate
Project
Justice Southwell
Women of Sin
Graphic Design
Undergraduate
Women of Sin
Justice Southwell
Women of Sin

Menstruation has forever been a taboo topic shrouded in myth and secrecy. Justice Southwell’s Women of Sin explores the stigmatisation of menstruation and the ways in which the media perpetuates such stigma – with a specific focus on the horror genre. The project aims to educate the reader and encourage positive discourse around menstruation. The project consists of an extended piece of writing, translated into a physical publication.

​Inspiration came from 1970s publications due to the link between this time and the slasher genre. Typeface choices were made based on promotional film ephemera from this era – in particular De Palma’s 1976 adaptation of ‘Carrie’, as well as various other Stephen King novels. The physical form of the book is the size of a VHS video cassette (also released in 1976) referencing the way these films were distributed. The publication additionally incorporates a ribbon bookmark – a nod to religious texts – a common theme throughout the copy and visual reference. Colour choices allude to the menstrual cycle; as the reader progresses through the book, the page colour reflects varying phases of the menstrual cycle.

Southwell creates work with a political motive to provoke positive change, activism and social discourse. She is fascinated by underground publishing methods, zine culture, and the ways in which these can be utilised to spread a specific agenda. Her work is often inspired by historic such as 20th century protest material and film ephemera.

Growing Typography
Anti-branding/Publication Design – Anti-brand identity for a chosen brand, exposing their dark history whilst toying with their brand values of ‘transparency, integrity, inclusivity and honesty’ using an iterative process, printed on tracing paper and red acetate. 2020, 148mm x 210mm
Growing Typography
Anti-branding - Development of the final L’Oréal wordmark. 2020, 148mm x 210mm
Growing Typography
Anti-branding/Publication Design – Anti-brand identity for a chosen brand, exposing their dark history whilst toying with their brand values of ‘transparency, integrity, inclusivity and honesty’ printed on tracing paper and red acetate. 2020, 148mm x 210mm
DIY Revolution 3
Risograph printed poster zine – a DIY Revolution Issue o1, inspired by the 2019 Hong Kong protests. 2019-2020, 287mm x 396mm
DIY Revolution
Risograph printed poster zine - a DIY Revolution, encouraging young people to get involved in protest by tackling barriers they believe are preventing their involvement. 2019-2020, 287mm x 396mm
DIY Revolution 2
Risograph printed poster zine – a DIY Revolution Issue o2, inspired by the May 1968 protests. 2019-2020, 287mm x 396mm
Compare Justice
– App design exploring the under-representation of the British public within Parliament, encouraging a discourse and a more diverse political system. 2019, 2688px × 1242px
Compare Justice
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Title
Text
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Image by Hollie Belsham
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