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Sheffield Hallam University
Degree Show 2020

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Michael Peters
No one is cool. Not even you.
No One is Cool. Not Even You by Mike Peters
Michael Peters
No one is cool. Not even you.
Files made availiable by Michael Peters

No one is cool. Not even you is a series of very short publications written and designed by Michael Peters. The series is split into six different publications which each focus on certain branches of what it means to be ‘cool’. Drawing on discussions with an industry expert about fashion trends, Peters created a web of cool expounding how widespread supposedly unique influences are. Each publication unique front cover, with its own colour and embossing reflecting the content of the publication, to ensure that there’s no feel of needing to read them in sequence.

Peters loves colour and is intrigued by the effect different hues and tones can have on an audience

“I love creating a colour palette and I know that choosing the right, or in some cases wrong, colours can massively affect the way a brand, exhibition or campaign is seen by the world”.

Peters’ other projects year demonstrate the varied nature his work and interests, from exhibition design, campaign branding, publications and mythical football teams.

Peters has experience working freelance and also as part of an agency, including eight months working as a Junior Designer for Stockport-based design agency Dawn Creative.

No one is cool. Not even you. by Mike Peters
No one is cool. Not even you.
Spreads
No one is cool. Not even you. by Mike Peters
No one is cool. Not even you.
Spreads from ‘A not so short conversation’ and ‘Sprezzatura: Calculated Nonchalance’
No one is cool. Not even you. by Mike Peters
No one is cool. Not even you.
Research and developmet
14 Hole Golf by Mike Peters
14 Hole Golf
Welcome kit. Contains all the things you need to make your round of golf quicker.
14 Hole Golf by Mike Peters
14 Hole Golf
Tee markers, flags and ball markers
14 Hole Golf by Mike Peters
14 Hole Golf
Advert "14 Hole Golf: short and sweet, just how golf should be."
Home Premiership by Mike Peters
Home Premiership
The Covid 19 lockdown sports league
Home Premiership Logo by Mike Peters
Home Premiership
Logo
Home Premiership Crests by Mike Peters
Home Premiership Crests
All the lockdown-postponed sports teams you could support, including Attic F.C, Kitchen Albion, Bathroom Rovers and Inter Cellar.
Attic FC Kits by Mike Peters
Attic FC Kits
Attic FC’s Home, Away and Third kits. "Taking inspiration from their crest and the builders workwear who are currently doing the conversion and adding an en-suite."
Home Premiership Sponsor Posters by Mike Peters
Home Premiership Sponsor Posters
Posters advertising the sponsors of Inter Cellar and Garage Grove