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Sheffield Hallam University
Degree Show 2020

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Alistair Wood
#OurGame
Graphic Design by Alistair Wood
Alistair Wood
#OurGame

#OurGame is a co-ordinated campaign designed by Alistair Wood to empower football fans to reclaim a game and matchday experience increasingly compromised by broadcast schedules, crowd management and commercial exploitation. #OurGame offers a co-ordinated brand for grass roots activism, combining the spirit of grassroots protest aesthetics and paraphernalia with a digital-led movement, professionalising a protest movement which is too readily associated with hooliganism, rather than the legitimate, mainstream frustration of “honest people trying to follow their clubs”.

Wood is cautious of labelling himself a graphic designer,

“I start with a goal, something I want to communicate, and work through the process of creating something to say that. I’m aware of the things going on around me, certain irregularities or injustices, and I am quite adept at distilling my opinion into something that I can create and work with. Perhaps my work isn’t quite as visually embellished as it may be, but I don’t feel comfortable in publishing work that I don’t believe in”.

Graphic Design by Alistair Wood
Yedi Coffee, 2016
2016
Graphic Design by Alistair Wood
Connor’s Photos
2020
Graphic Design by Alistair Wood
Connor’s Photos
2020
Graphic Design by Alistair Wood
Connor’s Photos
2020
Graphic Design by Alistair Wood
Responsible Gambling?
2020
Graphic Design by Alistair Wood
F*ck You
Billboard, 2020
Graphic Design by Alistair Wood
F*ck You
2020
Graphic Design by Alistair Wood
#OurGame
Website, 2019