A verb from Richard Serra’s famous list has inspired Sarah Twelves’ typographical exploration, Polarisation
“I was interested in the idea of a polarised society as a political definition and the opposite of this being the scientific definition – the polarisation of light. This created lots of visual ideas of opposites, size, division, folds, repairing and more”.
The content of the publication consists of a polarised post-Brexit Britain whilst the grid, format and layout remain influenced from the scientific definition, two opposing ideas which bring this typographic publication together. The typeface is inspired byJeremy Deller’s Strong and Stable My Arsepolitical poster, it gives a sense of horizontal and vertical elements from its angular serifs, again referring back to the visual elements of the polarisation of light.
For Twelves, delving into research (and sometimes getting lost in it) is the most exciting part of a project.
“Finding that one snippet of information or that one thing that makes your project fall together is the greatest feeling – it’s normally the thing that makes your idea stand out from the rest!”
She has a love for typography and it’s endless possibilities and her projects naturally have typographic outcomes.