Sarah Twelves

A verb from Richard Serra’s famous list has inspired Sarah Twelves’ typographical exploration, Polarisation
“I was interested in the idea of a polarised society as a political definition and the opposite of this being the scientific definition – the polarisation of light. This created lots of visual ideas of opposites, size, division, folds, repairing and more”.
The content of the publication consists of a polarised post-Brexit Britain whilst the grid, format and layout remain influenced from the scientific definition, two opposing ideas which bring this typographic publication together. The typeface is inspired byJeremy Deller’s Strong and Stable My Arsepolitical poster, it gives a sense of horizontal and vertical elements from its angular serifs, again referring back to the visual elements of the polarisation of light.
For Twelves, delving into research (and sometimes getting lost in it) is the most exciting part of a project.
“Finding that one snippet of information or that one thing that makes your project fall together is the greatest feeling – it’s normally the thing that makes your idea stand out from the rest!”
She has a love for typography and it’s endless possibilities and her projects naturally have typographic outcomes.

An experiment in order to provoke thoughts and conversations around taboo subjects
Installation
Installation

An experiment in order to provoke thoughts and conversations around taboo subjects

A publication based on AIGA asking what a Graphic Designer and their role would look like in 2025
A4 printed publication
A4 printed publication

– An A1 poster based on the silent performance of 4’33” by John Cage

Investigating a brand in order to interpret an anti-brand, based on brands that use a substance known as Mica in their beauty products
Large format posters
Large format posters

Rebrand concept for Longley Park Sixth Form

Typographic publication exploring the speeches of Winston Churchill through the use of expressive punctuation
20 x 20cm publication
20 x 20cm publication

Typographic publication exploring the speeches of Winston Churchill through the use of expressive punctuation

Typographic publication exploring the speeches of Winston Churchill through the use of expressive punctuation

Rebrand concept for online collaboration platform Shreem
Showing how the new brand identity can be used across stationary
Showing how the new brand identity can be used across stationary