In the homogenous smartphone market, dominated by Apple and Samsung, product to product differentiation has become less of a priority. This is prevalent in the product design itself, but also in the similarity of phone accessories and packaging. For example, the plethora of identical white boxes. It’s time to stand out.

Zikun Zhang has created a new look for a Samsung Galaxy device. The excellence of the product aims to improve the user experience with the phone from the moment they receive the package.