Bīru (ビール) is a brewery concept by Lauren Fenton inspired by Japanese beers. Avoiding the stereotypes of this culture, it uses storytelling – illustrating the lives of everyday people, with a series of eye-catching, graphic designs. Colour palettes, themes and audiences are carefully considered through a recognisable and humorous visual language.
Project
Illustration 
1-Businessman-PrintedLabel-18.05.21 – LAUREN FENTON

The Rugrat
Digital Illustration, 24.8cm x 28.1cm, 2021
Digital Illustration, 24.8cm x 28.1cm, 2021

The Tough Mom
Digital Illustration, 24.8cm x 28.1cm, 2021
Digital Illustration, 24.8cm x 28.1cm, 2021

The Lady
Digital Illustration, 24.8cm x 28.1cm, 2021
Digital Illustration, 24.8cm x 28.1cm, 2021

All Cans
From Left: ‘The Rugrat’(0% IPA), ‘The Lady’(Pale), ‘The Businessman’(Sour), ‘ The Tough Mom’(Stout)
From Left: ‘The Rugrat’(0% IPA), ‘The Lady’(Pale), ‘The Businessman’(Sour), ‘ The Tough Mom’(Stout)

The Tough Mom (Stout)