Project
Illustration
Project
Lauren Fenton
Bīru
Illustration
1-Businessman-PrintedLabel-18.05.21 – LAUREN FENTON
1-Businessman-PrintedLabel-18.05.21 – LAUREN FENTON
Lauren Fenton
Bīru

Bīru (ビール) is a brewery concept by Lauren Fenton inspired by Japanese beers. Avoiding the stereotypes of this culture, it uses storytelling – illustrating the lives of everyday people, with a series of eye-catching, graphic designs. Colour palettes, themes and audiences are carefully considered through a recognisable and humorous visual language.

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A printed label for a beer can. featuring a child in a mask
The Rugrat
Digital Illustration, 24.8cm x 28.1cm, 2021
A printed label for a beer can. Featuring a tough mom with a rolling pin and mask
The Tough Mom
Digital Illustration, 24.8cm x 28.1cm, 2021
A printed label for a beer can. Featuring a lady with a fan and a mask
The Lady
Digital Illustration, 24.8cm x 28.1cm, 2021
A photo of four beer cans with illustrated labels
All Cans
From Left: ‘The Rugrat’(0% IPA), ‘The Lady’(Pale), ‘The Businessman’(Sour), ‘ The Tough Mom’(Stout)
a photo of a beer can with a tough mom illustration on the label
The Tough Mom (Stout)