Achieving New Year’s Resolutions and living a happier life formed the basis of this editorial illustration by Amy Hart.
Using a word association process, Hart developed a unique perspective on the New Scientist magazine article’s content, generating bold visuals to communicate important concepts through imagery whilst remaining true to the style of the magazine. In one of the spot illustrations she explores the effects of artificial and blue light on sleep patterns
“I tried to represent this through the different sources of lights and and making the subject slouched and bags under his eyes to show the tiredness. I wanted to keep the colours cool and dulled to represent the mood and tone of the image however to keep it eye catching and draw attention to it I chose a bold blue as the key colour in the image.”
As an illustrator, Hart is keenly interested in conceptual thinking, semiotics and communication, and the tacit knowledge these can reveal.
“I love to explore different meanings through symbolism and try to convey an image’s meaning. I want to make people stop and think when they look at my illustrations and impact on the way they feel. In my work I love to examine small things in every day life that people don’t see. I have an inclusive approach and try to embrace this in my work to move beyond regular stereotyping.”
Hart has worked with a number of companies including at a packaging company where she illustrated Halloween sweets produced ideas for rebranding the Maldon Salt’s Christmas seasonal packaging for Maldon Salt. She also worked with Watermelon Creative designing clothing patterns for children and using licensed imagery from companies such as Disney, Netflix and Nickolodeon.
She also works as a freelance illustrator and next year begins a Master’s Degree at Nottingham Trent University.