Mwenge Mwewa’s “Youth Magazine Sheffield” is targeted towards older teens and young adults, and the main demographic for this magazine would be art students that are new to the city of Sheffield. The magazine covers lots of topics and cultures such as, skate culture, photography, and fashion, in the city of Sheffield.
The magazine is meant to inform readers about a few of the artists that live in, or are from, Sheffield, such as Aimee Harrison (a fashion designer from Sheffield that ran the clothing company, Line Cut Supply) and Dan Cook (a photographer from Sheffield who takes beautiful photos of both streets and nature). The information and imagery in the magazine is presented in a fashion that can be described as grungy and somewhat rough, the magazine’s “Carson-Esque” presentation lends to its youthful and rebellious image.
As well as artists, some Sheffield based skateboarders are also covered in this magazine, such as Ben Kinsella (an editor for Sheffield skate edits) and Tom O’Driskol (a skater originally from Norwich, who skates in Sheffield). The skate scene in Sheffield is vast so lots this magazine goes over some of the more popular spots amongst skaters, such as the Slugger store, a skate shop on Division street, and Devonshire Green Skatepark.
Within the pages of this publication is original art by Mwewa, a designer from Manchester. The art consists of collages of himself skating the streets of Sheffield, alongside street art taken from all over the city centre. Sheffield youth magazine is a publication made for young artists by a young artist, and definitely worth a read for those who are new in Sheffield.