Project
Fashion Management and Communication
Undergraduate
Project
Preeithaa Ramakrishnan
Amoi
Fashion Management and Communication
Undergraduate

The Amoi Project is dedicated to revolutionising the fashion industry through sustainable practices, particularly zero-waste fashion. Driven by a shared belief in creativity and responsibility, it aims to address contemporary challenges in fashion by reimagining design processes and material usage.

Central to the Amoi Project’s mission is zero-waste fashion, which involves minimising material waste during garment production. Scrap fabric, often disregarded in traditional fashion, is meticulously repurposed and transformed into innovative designs. These discarded materials are sourced from various outlets, including manufacturing offcuts and textile remnants, and are repurposed through collaborations with local artisans and manufacturers.

Beyond promoting zero-waste principles, the Amoi Project prioritises education and community engagement. Through workshops and outreach programmes, it raises awareness about the environmental impact of fashion and empowers individuals to make conscious choices in their consumption habits.

Utilising digital marketing and social media, the Amoi Project amplifies its sustainability message globally, encouraging consumers to adopt ethical and environmentally responsible fashion practices.

As it evolves, the Amoi Project remains committed to innovation, collaboration, and conscious design. By championing zero-waste fashion and harnessing the power of creativity, the project aims to instigate positive change within the fashion industry, paving the way for a more sustainable and inclusive future.

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