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Undergraduate
Project
Nadia Zulkanain
Genesis: Unveiling The Origins
Fashion Management and Communication
Undergraduate
Nadia Zulkanain
Genesis: Unveiling The Origins
Genesis: Unveiling The Origins is a revolutionary batik project led by Nadia Zulkanain, aiming to transform perceptions of batik by modernizing this traditional art form. Batik, a vital part of Malaysia’s national identity, is rich with intricate floral and geometric patterns in vibrant colors. However, due to stereotypes held by older generations, artisans have struggled to innovate and showcase batik’s beauty to the world, leading to a decline in the industry. This could result in future generations losing touch with this cultural heritage.
Nadia’s project, Genesis: Unveiling The Origins, seeks to reinterpret and offer a fresh perspective on batik’s potential in the fashion industry. The initiative emphasizes maintaining traditional elements while blending them with contemporary styles, making batik appealing and wearable for people of all ages, genders, and styles. By doing so, Nadia hopes to highlight the value of cultural heritage and demonstrate how fashion can be a powerful medium for communication and appreciation of history.
The project consists of a photography series with three distinct concepts: The Revolt, Batik Renaissance, and It’s Time.
The Revolt: This series depicts a woman boldly expressing her individuality by draping herself in batik in unconventional ways. It showcases the rebellious phase where the traditional fabric is styled to surprise and inspire, demonstrating that batik can be versatile and avant-garde.
Batik Renaissance: Here, the woman emerges from her cocoon, freely experimenting with batik to create her own unique style. This phase symbolizes the liberation and creative exploration of batik, reflecting a blend of personal expression and cultural appreciation.
It’s Time: The final series highlights the seamless blend of traditional and contemporary styles, presenting batik as both a statement and a fashionable choice. This concept aims to prove that batik can be worn anytime and anywhere, challenging the norms and opening people’s eyes to its modern potential.
Through Genesis: Unveiling The Origins, Nadia aspires to inspire a deeper appreciation for heritage and encourage the discovery of cultural roots. By engaging Gen-Z and providing artisans with opportunities to showcase their creativity on a global stage, this project aims to revitalize the batik industry and ensure its legacy endures.
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