Project
Fashion Management and Communication
Undergraduate
Project
Adele Parr
Fashion Futures
Fashion Management and Communication
Undergraduate
Adele Parr
Fashion Futures

The publication ‘Fashion Futures: The Space Age Issue’ uses a new angle to shine a light on pioneers who pave the way in the fashion industry. Technology and the fashion industry have a close relationship, one which continues to dance around one another. It’s important to acknowledge how much of an impact new technology can have on consumers and fashion, especially in the digital era we currently live in.  

Digital fashion has evolved more so in recent years as new creatives are using tools such as AR, AI and VR to merge the physical world with a digital one. New online realms like the Metaverse provide a chance for escapism as well as creative freedom but it also contributes greatly to the environment. Brands such as The Fabricant, X-IDENTITY and Carlings are designing digital fashion that will only exist online, meaning no waste is left behind. With the removal of physical touch, it is key to acknowledge the absence of sentiment and tangibility. Adele Parr took this into account when creating the magazine as understanding the digital realm can be a hurdle for consumers mainly due to an overload of information. This is where Fashion Futures: The Space Age Issue, takes its place. 

The publication and zines deliver information about new brands and creatives who are making a change. The ‘Space Age’ movement of the 60’s encourages the reader to take in new information in a familiar way that evokes more of a tactile feel with a hint of nostalgia rather than an overload of information. The movement was one of great change as people were uncertain as to what the future of fashion would look like, giving designers the chance to explore all different kinds of outcomes. This gave the publication an aesthetic as it featured 60’s inspired photoshoots with references to designers such as Andre Courreges, Pierre Cardin and Paco Rabanne. All outfits and props for the photoshoots were created and made by Adele as well as the photography for the images.  

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