Image of front cover
Zine Front Cover
A4, 2022, An image from photoshoot over zoom. This photo has then been edited in photoshop and had the logo imprinted on as well as the QR codes to download the app.
Interactive Digitex Poster
A4, 2022, This is showing what happens when you scan the poster, it turns interactive with adobe aero technology.
Image of podcast
Roman Podcast
2022, This was episode two of my podcasts used within the app Digitex to help inform users about digital fashion
Image of podcast
Doddz Podcast
2022, podcast episode used within the app Digitex to help inform users about digital fashion.
Photo showing digital fashion
Digital Fashion Image
A4, 2022, Photo with digital fashion technology edited over the top, so the model is now wearing a colourful jacket.
App recording
2022, This is the app Digitex. It was created to help inform viewers about digital fashion.
Digitex

The concept behind the Digitex app was to start a community in which both young and old creatives and brands could come together, communicate, and be informed about digital fashion, why it is such a forward-thinking sustainable idea, and learn about brands who are already doing digital fashion.

The app by Rhoda Perriman includes written articles informing the readers about up-and-coming news surrounding the digital world. It also includes a series of informative podcasts from augmented reality and digital fashion creators, co-founders of digital fashion brands and more. The app is designed for consumers of any age, believing the older generation should have as much access to technology and digital fashion as the younger generation. Digitex also believes that everyone, no matter their gender, should have an opportunity to express themselves freely and wear whatever they please. The app celebrates this by using an older male model to show off digital fashion pieces worn by our featured designers.  The app is predominately designed for content creators, social media influencers and brands, to learn about digital fashion and how it can be used as a sustainable option to fast fashion, overconsumption, and clothing waste.

Digitex informs brands of all the different ways technology can save them money as in the design process augmented reality designs can save them money on shipping and product costs as well as help the environment. The fashion and tech industry has seen a lot of changes over the past few years due to covid-19. Digital fashion, NFT and digital avatars have become a massive trend over the last year especially. Brands such as DressX and Institute of digital fashion have seen growth among their consumers, especially from GenZ and millennials.

There is a huge gap in the market for an informative app targeted toward young and old creatives and brands informing them about digital fashion and its sustainable benefits.

The concept behind the Digitex app was to start a community in which both young and old creatives and brands could come together, communicate, and be informed about digital fashion, why it is such a forward-thinking sustainable idea, and learn about brands who are already doing digital fashion.

The app by Rhoda Perriman includes written articles informing the readers about up-and-coming news surrounding the digital world. It also includes a series of informative podcasts from augmented reality and digital fashion creators, co-founders of digital fashion brands and more. The app is designed for consumers of any age, believing the older generation should have as much access to technology and digital fashion as the younger generation. Digitex also believes that everyone, no matter their gender, should have an opportunity to express themselves freely and wear whatever they please. The app celebrates this by using an older male model to show off digital fashion pieces worn by our featured designers.  The app is predominately designed for content creators, social media influencers and brands, to learn about digital fashion and how it can be used as a sustainable option to fast fashion, overconsumption, and clothing waste.

Digitex informs brands of all the different ways technology can save them money as in the design process augmented reality designs can save them money on shipping and product costs as well as help the environment. The fashion and tech industry has seen a lot of changes over the past few years due to covid-19. Digital fashion, NFT and digital avatars have become a massive trend over the last year especially. Brands such as DressX and Institute of digital fashion have seen growth among their consumers, especially from GenZ and millennials.

There is a huge gap in the market for an informative app targeted toward young and old creatives and brands informing them about digital fashion and its sustainable benefits.