The concept behind the Digitex app was to start a community in which both young and old creatives and brands could come together, communicate, and be informed about digital fashion, why it is such a forward-thinking sustainable idea, and learn about brands who are already doing digital fashion.
The app by Rhoda Perriman includes written articles informing the readers about up-and-coming news surrounding the digital world. It also includes a series of informative podcasts from augmented reality and digital fashion creators, co-founders of digital fashion brands and more. The app is designed for consumers of any age, believing the older generation should have as much access to technology and digital fashion as the younger generation. Digitex also believes that everyone, no matter their gender, should have an opportunity to express themselves freely and wear whatever they please. The app celebrates this by using an older male model to show off digital fashion pieces worn by our featured designers. The app is predominately designed for content creators, social media influencers and brands, to learn about digital fashion and how it can be used as a sustainable option to fast fashion, overconsumption, and clothing waste.
Digitex informs brands of all the different ways technology can save them money as in the design process augmented reality designs can save them money on shipping and product costs as well as help the environment. The fashion and tech industry has seen a lot of changes over the past few years due to covid-19. Digital fashion, NFT and digital avatars have become a massive trend over the last year especially. Brands such as DressX and Institute of digital fashion have seen growth among their consumers, especially from GenZ and millennials.
There is a huge gap in the market for an informative app targeted toward young and old creatives and brands informing them about digital fashion and its sustainable benefits.