Project
Fashion Management and Communication
Undergraduate
Project
Amy Smith
ANAGLYPH & V-PPAREL
Fashion Management and Communication
Undergraduate
App
Amy Smith
ANAGLYPH & V-PPAREL

ANAGLYPH for Spring/ Summer 2022 is an eye-opening trend created to encourage the consumer to widen their acceptance of the next digital movement. Exploring the personal and environmental benefits of the rise in digital fashion, ANAGLYPH inspires the consumer to develop their digital awareness, digital identity and educates them on how the digital evolution will benefit their lives. This futuristic perspective aims to utilise fashion and technology to promote a vibrant and fast-paced lifestyle that prepares the consumer for the future of fashion. ANAGLYPH believes digital fashion is infinite, when human life no longer exists digital fashion will be here forever, making this eye-opening and fast-paced trend limitless.

V-PPAREL, the brand, was created by Amy Smith in response to the themes researched within ANAGLYPH, it was ultimately created to make digital fashion accessible for the consumer.

“We are the world’s first digital fashion hub. We are an innovative centre for all things digital fashion. We thrive on creating a home for digital fashion in order to provide an easily accessible platform for our consumer to buy, learn and inspire their own Digi-stainable future.”

This project was inspired by the research into Smith’s dissertation “What impact will digital fashion have on Generation Z?” The dissertation concluded three main things: the consumer didn’t know enough about digital fashion; they didn’t know where to buy it from and they didn’t know why they should be doing it. These three elements inspired the curation of V-PPAREL, in order to create a brand that the consumer can trust.

Alongside inspiration from Smith’s dissertation, V-PPAREL is ultimately inspired by the waste created by the physical fashion industry, believing sustainability initiatives will not create a sustainable industry and as long as we are making physical clothing, we will be harming our planet to exhaustion. Digital fashion is the only solution.

To see Smith’s portfolio, you can visit here.

V-PPAREL Branding, 23-06
V-PPAREL Branding, 23-06
App
V-PPAREL RECORDING
Text
Malaysia Summer Exchange 2023
Fashion Management and Communication, Graphic Design, Interior Architecture and Design, Photography
Image by Hollie Belsham
Project
Meg Philpots
Lie Down and Think of England
Fashion Management and Communication
Lie Down and Think of England
Project
Bethany Howarth
considerations
Fashion Management and Communication
shopping
Project
Sophie Hardy
Sacred
Fashion Management and Communication
Zine Page 4
Project
FyaMuhd
Limits of Choices
Fashion Management and Communication
LIMITS OF CHOICES I
Project
Adele Parr
Fashion Futures
Fashion Management and Communication
Fashion Futures
Project
Alicia Dingec
Grandad’s Denim
Fashion Management and Communication
Project
Isabelle Stapleton
Are women the eco-saviours of the environmental crisis?
Fashion Management and Communication
Frontcover – Trendbook_ISABELLE STAPLETON
Project
Emma Wells
yuck!
Fashion Management and Communication
yuck! cover
Project
Elodie Potts
Roots
Fashion Management and Communication
Roots
Project
Rhoda Perriman
Digitex
Fashion Management and Communication
Zine Front Cover
Project
Kim Meldrum
Be more Fluid
Fashion Management and Communication
Be More Fluid 1
Project
Evie Jones
Ladylike
Fashion Management and Communication
Evie Jones
Project
Sam Brimicombe
Luxe
Fashion Management and Communication
Luxe image 6
Project
Kelsey Crofts
Golden Years
Fashion Management and Communication
Golden Years
Project
Rachel Lilley
Show Stopper
Fashion Management and Communication
Show Stopper Photoshoot Image 1
Project
Olivia Cocker
Divvy
Fashion Management and Communication
Divvy Zine Cover
Project
Georgia Butler
Perfectly Imperfect
Fashion Management and Communication
Perfectly Imperfect
Project
Keanna Armstrong
Full Seasons Campaign: SUECCO Digital App
Fashion Management and Communication
SUECCO- Hero Image
Project
Joanna Zhu
Love me More
Fashion Management and Communication
Love me more
Project
Jiayao Dai
Show your Beauty
Fashion Management and Communication
Special Brand
Project
Eva Adamovic
UN_REAL
Fashion Management and Communication
Moodboard
Project
Lucy Todd
Illusion
Fashion Management and Communication
Illusion