Cancel Me, Not! — A visual and critical exploration of cancel culture in fashion. This project combines research, creative direction, and visual storytelling to examine the influence of cancel culture on the fashion industry. Through a curated mix of graphic design, reworked imagery, Instagram campaign content, and critical analysis, this project explores how fashion brands respond to public backlash and the strategies they use to rebuild consumer trust. The work focuses on visual storytelling as a tool for navigating reputation recovery, highlighting the power of physical and digital media in shaping public perception. Focusing on redemption narratives, the project investigates how brands use imagery, messaging, and media relationships to reshape their identities after controversy. It also questions the authenticity of these efforts, asking whether true accountability is achieved or if it is often overshadowed by image management.

Drawing inspiration from real-world case studies and media analysis, Cancel Me, Not! presents a visual journey through the complexities of reputation, power, and consumer expectation in contemporary fashion. It reflects on how public perception is shaped, challenged, and sometimes manipulated — and considers what it means for the future of brand loyalty in an era of instant judgment.